Building Your Brand

With our Brand Development & Marketing Campaigns we can help you build and display your brand online to new and existing clients.

About Branding

Branding is important for small businesses just as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands.

Branding is a way of defining your business to yourself, your staff and your customers. Your business' identity.

Connect with your customers emotively, it will lead to higher sales and customer loyalty.

Tips for branding for your business.

  1. Defining your brand.

    Review the product or service your business offers, discover the space in the market it occupies and research the emotive and rational needs and concerns of your customers. Your brand character should promote your business, connect with the customer base and differentiate your company in the market.

  2. When building your brand, think of it as an individual.

    Every one has beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in situations, how we dress or what we say. When you're building a brand it's important to have this understanding.

  3. Consider what is driving your business.

    What does it believe in, what is its purpose and who are its heroes.

  4. Aim to build long-term relationships with your customers.

    Don't enhance your offerings and raise expectations that result in broken promises, create trust with honest branding - be clear who your company is and be true to the values every day.

  5. Speak to your customers with a consistent tone.

    It will help reinforce the business' character and clarify its offering so customers are aware exactly what to expect from the product or service.

  6. Don't repeat the same message in the same way over and over again.

    Try to make your messages work together to build a coherent identity.

  7. Don't try to mimic the look of chains or big brands.

    Be unique. There is a big trend towards independent establishments, and several chains are in fact trying to mimic the independent feel. You can attract customers who are looking for something more original and authentic, that aligns with how they feel about themselves.

  8. Stand for something you believe in - Be innovative, bold and daring.

    Big brands are encumbered by large layers of bureaucracy, preventing them from being flexible and reacting to the ever-changing needs of their customers. Those layers of decision-makers can make it hard for them to be daring with their branding.

  9. Always consider your branding when communicating with customers.

    Don't lose your pride or dilute your brand positioning with indiscriminate discounting. Try offering more, rather than slashing prices. Promotions are an opportunity to reinforce your brand mission.

  10. Don't just stamp your logo everywhere!

    The future of branding is fluid and engaging. Respect your customers' intelligence by not giving everything away up front.

Call us today or email us for more information!

Website Design Packages:

Business Essentials Package
Starting a website? This package is perfect for those just getting online and launching a new business. View the Business Essentials Website Details
E-Commerce Website Package
Looking to sell online? Our basic e-commerce shopping carts are great for starting to sell online and will grow with your business. E-Commerce Shopping Cart Details
Local Business Website Package
Local businesses can really benefit online! Attract new clients and build your online network with our local business website package. Local Business Website
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19509 Ventura Blvd. Tarzana, CA 91356 ~ Phone: (818) 345-7443 ~ Fax: (818) 345-5034

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